From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. These are moments that can be experienced by all.

GENDERFUL Above Genderless

“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” says co-founder, Matthew Herman. “It’s a permission to harness your power from wherever you want it.”

Being the trailblazer of self-acceptance, and icon of putting-yourself-out-there-without-apology, the timeless GRACE JONES straddles both sides of the binary. She is the original GENDERFUL™ champion, a reminder to proudly be the person you are meant to be, and amplify it. As muse, model, singer and actor, JONES has traversed styles, genres and genders with fluid grace.

Discover the entire collection in our store.

“I feel feminine when I feel feminine. I feel masculine when I feel masculine. I am a role switcher.” — GRACE JONES