It’s no secret that going blonde is high maintenance. Trust me, I know from experience. Not only do you have to worry about upkeep but also damage. The process of bleaching leaves the hair more prone to breakage by opening the cuticle, which allows damaging elements to enter and moisture to exit. This is why bleached hair can look dry, dull, and brassy. It’s really important to be realistic with your expectations before taking the plunge to go blonde. Are you willing to invest in the time and products it takes to keep your blonde bright?
Thankfully, with launches like Kerastase Blond Absolu, we have the tools available to restore the vibrancy (or prevent the yellow tones from happening in the first place). Blond Absolu is the ultra-violet hair care system featuring Kerastase’s first purple shampoo. Think of purple shampoo as a color corrector: when shades are placed opposite of each other on the color wheel, they cancel each other out. Purple tones will cancel out yellow tones. Blond Absolu targets tone correction as well as fiber care for optimum hair health. Keep scrolling to see the products available in this launch….