OUR NEWEST OBSESSION: BYREDO
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
The brand is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
A native Swede, born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he’d rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old, sought out the services of world-renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.
We’ve been obsessed with the brand for years, and we’ve always thought our clients would enjoy the luxurious products they have to offer.
Our team curated a selection of the top-sellers scents to bring into our space and we’re now so excited to share them with the Rochester community.
Experience scents like Bal d’Afrique, Gypsy water, Mojave ghost, Rose of no man’s land and Blanche along with other unique smells, made with high end ingredients.
Stop by our store and let our retail specialists help you find your new signature scent. Call or text 585-264-9940 to speak to one of our retail specialists.