Kerastase Blond Absolu
It's no secret that going blonde is high maintenance. Trust me, I know from experience. Not only do you have to worry about upkeep but also damage. The process of bleaching leaves the hair more prone to breakage by opening the cuticle, which allows damaging elements to enter and moisture to exit. This is why bleached hair can look dry, dull, and brassy. It's really important to be realistic with your expectations before taking the plunge to go blonde. Are you willing to invest in the time and products it takes to keep your blonde bright?
Thankfully, with launches like Kerstase Blond Absolu, we have the tools available to restore the vibrancy (or prevent the yellow tones from happening in the first place). Blond Absolu is the the ultra-violet hair care system featuring Kerastase's first purple shampoo. Think of purple shampoo as a color-corrector: when shades are placed opposite of each other on the color wheel, they cancel each other out. Purple tones will cancel out yellow tones. Blond Absolu targets tone correction as well as fiber care for optimum hair health. Keep scrolling to see the products available in this launch....
Bain Lumière Shampoo | Intensely hydrates fiber and removes impurities to illuminate hair. Provides the hair with a light feeling, deeply and durably hydrates the fiber, improves and illuminates natural shine, and leaves hair feeling light.
Bain Ultra-Violet Purple Shampoo | Instantly neutralizes brassy and yellow undertones to maintain cool blonde shades and bring shine. Anti-brassiness action, boosts color luminosity, and blonde illumination.
Cicaflash Conditioner | The nourishing power of a mask with the light touch of a conditioner: instantly restores, softens and protects hair from breakage. Deeply moisturizes strands without weighing down.
Masque Ultra-Violet Purple Hair Mask | Ultra-nourishing formula, neutralizes unwanted undertones to illuminate cool blondes for even brightness. Neutralizes brassy and yellow undertones for a flawless blonde and deeply nourishes the fiber.
Cicaplasme Hair Serum | Instantly unifies damaged areas of the fiber, provides smoothness and lightness for flawless blonde hair. Serum infused with antioxidants, protects from heat up to 450 °F.