FACE Stockholm is the only Swedish cosmetics company to give you makeup and skincare that is true to the Swedish beauty ideal — naturally based, trend-forward, simple, clean, gorgeous and fun.

In the early 1980s, FACE Stockholm founder Gun Nowak owned three of the hippest fashion boutiques in Sweden. FACE Stockholm grew out of her frustration at not being able to find makeup to match the neon fashions of the time. "I didn't set out to do makeup," says Nowak, "but I wanted every colour and I couldn't find them anywhere. I saw the opportunity."

Starting with her first shop in 1982 in Stockholm, FACE Stockholm was an immediate success.

As the business grew, Gun turned to her daughter, Martina Arfwidson, for help. Sharing a passion for colour and design as well as a playful sense of humour, Gun and Martina have formed a unique partnership, carving an exemplary niche for themselves in the cosmetics business.

Their values are reflected in every detail of the FACE Stockholm brand: from the clean, welcoming boutiques, impeccable service and top-quality product, to the nurturing of top-notch makeup education and artistry. But it is their commiment to discovering the deeper meaning in their work that has kept them devoted to FACE Stockholm for over 30 years.

FACE Stockholm is still owned and operated by Gun and Martina. And it's now available in over 100 locations worldwide including Scott Miller Pittsford and Webster in Rochester, New York.

  • Makeup
  • Skincare
  • Bodycare
  • Fragrances
  • Makeup Lessons
  • Consultations